The Superclime map lays out options and opportunities for designing strategic communications around climate change. From understanding individual and groups psychology to designing change within groups and organizations, it’s both a map and a field guide designed to support decision making and creative planning for individuals and groups.
Each 18 x 24 inch map is large enough to accommodate table-top planning or heads-up, on-the-wall presentation. Folded at 4 x 9 inches, it’s compact enough to accompany work in the field. Each map is printed on FSC-certified 80-lb text dull-coated paper stock.
The map includes 1) frameworks for thinking about and assessing public engagement efforts, 2) a description of context mapping for understanding climate solutions’ pain points, 3) communications tactics for broadening reach, effectiveness, and diffusion.
Purchase a full-color 18-24 printed map using the links above
Download the full map (pdf, 4.1 mb)